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How to request a change to your website

How to brief a website change so it comes back right the first time.
L|
Louise | PurpleCow Digital
Updated 28 minutes ago

Send it to [email protected]

One request per email where you can. Bundling six unrelated changes into one thread makes it harder to track what is done and what is outstanding.

How to brief a change well

Tell us:

  • Where: the exact page URL and where on the page.
  • What: the change itself. For text changes, paste the final wording you want rather than describing it. Copy typed by you is copy you have approved.
  • Why or by when: if it is tied to a promotion, an event or a print deadline, tell us the date.
  • Assets: attach images, logos or PDFs at the highest quality you have. Images pulled from Facebook or a Word document are usually too low resolution to use.

A good example

Page: /services/outdoor-blinds
Change: Replace the second paragraph with the text below, and swap the hero image for the attached JPG.
Needed by: Friday, as it is going in our newsletter.

What to expect

  • We confirm we have it and flag if it is covered by your plan or needs a quote.
  • Simple changes are usually turned around within a couple of business days.
  • Larger changes get an estimate first, and we do not start until you approve it.
  • We tell you when it is live so you can check it.

Before you approve

Have a look on both a desktop and a phone, and refresh the page properly if it still looks old. See the caching article for how to force a refresh.

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